Here’s something I’ve wondered about for a while: is it better to use buzzwords (“capacity-building,” “leadership development,” “procurement,” “partnership-strengthening,” “good governance,” “rights-based approach,” etc, etc) or to just come out and say exactly what you mean?
Your project trained MPs to give radio and TV interviews so they’d stop embarrassing themselves. You got your lawyer ex-boyfriend to threaten legal action to stop a landlord from illegally evicting asylees from his building. You bought something at a low price, had it shipped fast, and saved your organization a bunch of money. Your boss stood in front of a bulldozer and shouted down a municipal official and his developer buddy who wanted to raze the local shantytown.
I once joked with a colleague that I needed to figure out what buzzword to use to obfuscate unclogging the plumbing in the home of a Burmese refugee family.
In all seriousness, when are buzzwords appropriate?
When are they helpful?
Are they ever appropriate or helpful
Do they make you sound like a professional, or a pompous loser with something to hide?