Not sure what Amnesty was going for with this…

The message one comes away with from the following Amnesty International ad is basically, people have always been jerks/love finding new and more inventive ways to kill each other, uh, except a few non-jerks –oh, look! Battleship flying through a field of flowers!


Also, the person who came up with the animation concept was either on shrooms or a very vivid dreamer.

Amnesty, I love you, but that was…odd.

These other Amnesty ads, however, are hauntingly beautiful and spot on message-wise. Both use the same lovely, mournful (Bosnian? Serbian?) song. I’m sure I’ve heard it before somewhere, but can’t remember where.